that bloke off the telly can make corporate events work."
Wishing upon a star is the latest trend in business conferences, with
celebrity speakers and facilitators putting delegates through their paces.
The conference platform cliché "someone who needs no introduction
from me" has taken on new life as delegates get used to watching
stars of stage and screen chat to their MD. Celebrities make employee
conferences more memorable and, therefore, more effective. The whole point
of employee events is that people return to work on Monday morning and
do things differently. Oddly, celebrities also add familiarity to an alien
conference environment. Delegates feel more at home watching a television
personality on a studio-style set, than watching their own senior management
talk about their own industry.
"How the art
world is helping to teach the rest a thing or two about business."
The aim is to make the most of the Antiques Roadshow's popularity in markets
that the BBC would not normally cover, partly stage shows and at fairs,
but also management training. It is the business application that may
well prove the most worthwhile, not least to the antiques trade as a whole.
Of course, the sales conference was all about competitive tendering, but
for the antiques trade it was a tremendous opportunity to introduce a
highly motivated group of individuals into a whole new area of interest.
"A Merry Christmas? The NEC Winter Fair."
I have to say that the forum I attended was very enjoyable, and well received
by the audience. Paul Atterbury, Bunny Campione and Henry Sandon proved
to the audience that they do indeed exist in the flesh, and each had brought
along one of their own 'Desert Island Antiques'. The Roadshow team were
certainly a hit with the public, discussing the items they had brought
in, and answering questions that had been sent in beforehand. These were
well chosen, generally steering clear of very specific questions on antiques
in favour of questions about which items would become 'antiques of the
future', and which were their most awkward or embarrassing moments.